custom crm

Your Sales Process Is Unique. Your CRM Should Be Too.

Off-the-shelf CRMs force you to adapt to their system. NEXA builds a CRM that adapts to yours. Custom pipeline stages, automated follow-ups, integrated with every tool you use. Built from scratch in 2 weeks. No templates. No plugins. No compromises.

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THE PROBLEM

Your CRM Is Working Against You

You bought a CRM because everyone said you needed one. But here's what happened:

You're spending more time managing the CRM than managing your leads. The pipeline stages don't match your actual sales process. The fields you need don't exist. The fields you don't need clutter every screen. Your team hates using it because it's slow, confusing, and doesn't reflect how they actually work.

Worse, 73% of your leads are never followed up on. Not because your team is lazy. Because the CRM doesn't automate follow-ups. It's a database, not a system. It stores data. It doesn't act on it.

And the data is everywhere. Your CRM doesn't talk to your email. It doesn't talk to your WhatsApp. It doesn't talk to your calendar. It doesn't talk to your accounting. You're entering the same data in 3 different tools. Or you're not entering it at all, which means you don't know where any lead actually stands.

The Off-the-Shelf Trap

Off-the-shelf CRMs are built for everyone. Which means they're built for no one. They have 200 features. You use 12. The other 188 slow you down, confuse your team, and make the system harder to use. You're paying $300 a month for features you'll never touch.

And every time you want to customize something — add a field, change a workflow, create a report — you need a developer, or you need to buy a plugin, or you need to upgrade to a higher tier. The costs never stop. You're renting software that doesn't fit your business, and the landlord keeps raising the rent.

THE SOLUTION

A CRM Built From Scratch for YOUR Business

NEXA doesn't configure a template. We build your CRM from scratch. We start by mapping your actual sales process — your stages, your handoffs, your follow-up cadence, your reporting needs. Then we build a system that mirrors exactly how you sell.

Your pipeline has the stages YOU use, not the stages some software company guessed. Your fields capture the data YOU need. Your dashboards show the metrics YOU care about. Your follow-up sequences match YOUR sales rhythm.

And it talks to everything. WhatsApp, email, calendar, Stripe, phone system, website forms, Instagram DMs. When a lead comes in from any source, it lands in your CRM automatically. When a deal closes, your accounting sees it. When an appointment is booked, your calendar updates. One system. Everything connected. Zero manual data entry.

FEATURES

What Your Custom NEXA CRM Includes

Custom Pipeline Stages

Your sales process mapped exactly. Not "Lead, Opportunity, Closed." Your stages. Your names. Your flow. If you have 3 stages or 12 stages, the CRM matches your reality.

Automated Follow-Up Sequences

Every lead gets followed up automatically. Day 1: welcome email. Day 3: check-in call. Day 7: value content. Day 14: case study. Day 30: final push. You set the cadence. The CRM executes it. 100% of leads get touched. Zero slip through the cracks.

Lead Scoring

AI scores every lead based on your criteria. Hot leads get fast-tracked. Warm leads get nurtured. Cold leads get deprioritized. You focus on the leads most likely to close.

Multi-Channel Integration

Your CRM connects to: WhatsApp, Gmail/Outlook, Calendar, Stripe, Zoom, Website forms, Phone system, Instagram DMs, Facebook Lead Ads, LinkedIn forms. One lead source goes in, one system processes it, one dashboard shows everything.

Automated Appointment Booking

When a lead is ready, the CRM sends a calendar link. The lead picks a time. It lands on your calendar. You get a notification. No back-and-forth. No phone tag. Just booked meetings.

Custom Dashboards

Your KPIs, your way. Pipeline value, conversion rate, average deal size, sales cycle length, lead source breakdown, follow-up completion rate. The numbers you need to run your business, on one screen, in real-time.

Revenue Forecasting

Every deal has a value and a probability. The CRM calculates your projected revenue based on real pipeline data. You know what's coming before it arrives. You know if you're on track to hit your target.

WhatsApp Integration

Leads come in via WhatsApp. The CRM captures them. Follow-ups go out via WhatsApp. Conversations are logged. No more "did I reply to that WhatsApp message?" The system tracks it all.

Email Automation

Email sequences run automatically. Welcome emails, nurture sequences, proposal follow-ups, renewal reminders. All triggered by pipeline stage changes. All logged. All tracked.

Mobile App

Your CRM in your pocket. See your pipeline, check your dashboard, review lead details, approve follow-ups — all from your phone. Your business in your hand.

HOW IT WORKS

Step 1: Sales Process Mapping

We sit down with you and map your entire sales process. Every stage. Every handoff. Every follow-up. Every report. We document how you actually sell, not how a template says you should.

Step 2: System Design

We design your CRM architecture: pipeline stages, data fields, automation rules, integration points, dashboard layouts, reporting structure. You approve the design before we build.

Step 3: Development

We build your CRM from scratch. Custom code. Your database. Your interface. Not a configuration of someone else's software. Your system.

Step 4: Integration

We connect your CRM to every tool you use. WhatsApp, email, calendar, payment processor, phone system, website forms, social media. Everything talks to everything.

Step 5: Training & Launch

We train your team and launch your CRM. You start capturing leads, following up automatically, and tracking every deal from first contact to close.

Timeline: 2 weeks from mapping to launch.

INDUSTRIES

Real Estate

Pipeline stages from listing inquiry to closing. Automated open house follow-ups. Past client nurturing for referrals. MLS integration.

Insurance

Policy renewal tracking. Cross-sell opportunity identification. Claim follow-up sequences. Multi-product pipeline management.

Mortgage Brokers

6-month nurture sequences. Rate update triggers. Realtor relationship tracking. Refinance opportunity identification.

Service Businesses

Lead capture from website, phone, and social. Appointment booking integration. Service delivery tracking. Invoice and payment connection.

B2B Sales Teams

Complex multi-stakeholder pipelines. Proposal tracking. 5-touch follow-up sequences. Revenue forecasting and pipeline analytics.

COST COMPARISON

Off-the-Shelf CRM vs NEXA Custom CRM

FactorOff-the-Shelf CRMNEXA Custom CRM
Monthly cost$300-$1,200/monthOne-time build + hosting
CustomizationLimited, requires pluginsUnlimited, built for you
Features you use12 out of 200100% of features are yours
IntegrationsLimited, paid add-onsEverything you use, included
Follow-up automationManual or expensive add-onBuilt in, unlimited
Per-user pricing$25-$150/user/monthUnlimited users, no per-seat
Data ownershipLocked in their systemYours, exportable, portable
SupportTicket queueDirect access to builder
3-year cost$10,800-$43,200One-time + $50/month hosting

* All pricing is custom to your business. Contact us for a quote.

FAQ
How long does it take to build? +
2 weeks from our initial consultation to launch. Week 1 is mapping and design. Week 2 is development, integration, and training.
Do I need to switch from my current CRM? +
No. We can migrate your existing data from any CRM: HubSpot, Salesforce, Zoho, Pipedrive, or even spreadsheets. Your contacts, deals, and history all transfer.
Can it integrate with WhatsApp? +
Yes. WhatsApp integration is standard. Leads from WhatsApp flow directly into your CRM. Follow-ups can be sent via WhatsApp. All conversations are logged.
What if my sales process changes? +
Your CRM is custom code. We can update it anytime. New stage? We add it. New field? We add it. New automation? We build it. No plugins to buy. No upgrade tiers to pay for.
Is there a monthly fee? +
Hosting is $50/month for server and database costs. There are no per-user fees, no feature tiers, no plugin costs. You own the software. You pay for hosting.
Can my whole team use it? +
Yes. Unlimited users. No per-seat pricing. Your entire team gets access at no additional cost.
What if I need changes after launch? +
We provide ongoing support. Small changes are included. Larger features are quoted separately. You always have direct access to the team who built your system.
READY WHEN YOU ARE

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